Internet Data Mining - How Does it Help Businesses?

Internet has become an indispensable medium for people to conduct different types of businesses and transactions too. This has given rise to the employment of different internet data mining tools and strategies so that they could better their main purpose of existence on the internet platform and also increase their customer base manifold.

Internet data-mining encompasses various processes of collecting and summarizing different data from various websites or webpage contents or make use of different login procedures so that they could identify various patterns. With the help of internet data-mining it becomes extremely easy to spot a potential competitor, pep up the customer support service on the website and make it more customers oriented.

There are different types of internet data_mining techniques which include content, usage and structure mining. Content mining focuses more on the subject matter that is present on a website which includes the video, audio, images and text. Usage mining focuses on a process where the servers report the aspects accessed by users through the server access logs. This data helps in creating an effective and an efficient website structure. Structure mining focuses on the nature of connection of the websites. This is effective in finding out the similarities between various websites.

Also known as web data_mining, with the aid of the tools and the techniques, one can predict the potential growth in a selective market regarding a specific product. Data gathering has never been so easy and one could make use of a variety of tools to gather data and that too in simpler methods. With the help of the data mining tools, screen scraping, web harvesting and web crawling have become very easy and requisite data can be put readily into a usable style and format. Gathering data from anywhere in the web has become as simple as saying 1-2-3. Internet data-mining tools therefore are effective predictors of the future trends that the business might take.


Article Source: http://EzineArticles.com/3860679

Data Collection Techniques for a Successful Thesis

Irrespective of the grade of the topic and the subject of research you have chosen, basic requirement and process of all remains same i.e. "research". Re-search in itself means searching on a searched content and this involves some proven fact along with some practical figures reflecting the authenticity and reliability of the study. These facts and figures which are required to prove the fundamentals of study are known as "data's".

These data's are collected according to the demand of research topic and its study undertaken. Also their collection techniques vary along with the topic in detail for example if the topic is like "Changing era of HR policies", the demanded data would be subjective and its technique thus depends on the same. Whereas if the topic is like "Causes of performance appraisal", then the demanded data would be objective and in the terms of figures which shows different parameters, reasons and factors affecting performance appraisal of different number of employees. So, let's have a broader look on the different data collection techniques which gives a reliable ground to your research -

• Primary Technique - Here, the data is collected by the first hand source directly are known as primary data's. Self-analysis is a sub classification of primary data collection - As understood; here you get self-response for a set of questions or a study. For example - personal in-depth interviews and questionnaires are self-analyzed data collection techniques, but its limitation lies in the fact that self-response can be sometimes biased or even confused. On the other, hand the advantage is in the court of most updated data as it is directly collected from the source.

• Secondary Technique - In this technique the data is collected from the pre-collected resources they are called as secondary data's. Data's are collected from articles, bulletins, annual reports, journals, published papers, government and non-government documents and case studies. Limitation of these is that they may not be the updated one or may be manipulated as it is not collected by the researcher itself.

Secondary data is easy to collect as they are pre-collected and are preferred when there is lack of time whereas primary data's are tough to amass. Thus, if researcher wants to bring up to date, reliable and factual data's they should prefer primary source of collection. But, these data collection techniques vary according to problem generated in the thesis. Hence, go through the demands of your thesis first before indulging yourself into data collection.

Source: http://ezinearticles.com/?Data-Collection-Techniques-for-a-Successful-Thesis&id=9178754

How We Optimized Our Web Crawling Pipeline for Faster and Efficient Data Extraction

How We Optimized Our Web Crawling Pipeline for Faster and Efficient Data Extraction

Big data is now an essential component of business intelligence, competitor monitoring and customer experience enhancement practices in most organizations. Internal data available in organizations is limited by its scope, which makes companies turn towards the web to meet their data requirements. The web being a vast ocean of data, the possibilities it opens to the business world are endless. However, extracting this data in a way that will make sense for business applications remains a challenging process.

The need for efficient web data extraction

Web crawling and data extraction is something that can be carried out through more than one route. In fact, there are so many different technologies, tools and methodologies you can use when it comes to web scraping. However, not all of these deliver the same results. While using browser automation tools to control a web browser is one of the easier ways of scraping, it’s significantly slower since rendering takes  a considerable amount of time.

There are DIY tools and libraries that can be readily incorporated into the web scraping pipeline. Apart from this, there is always the option of building most of it from scratch to ensure maximum efficiency and flexibility. Since this offers far more customization options which is vital for a dynamic process like web scraping, we have a custom built infrastructure to crawl and scrape the web.

How we cater to the rising and complex requirements

Every web scraping requirement that we receive each day is one of a kind. The websites that we scrape on a constant basis are different in terms of the backend technology, coding practices and navigation structure. Despite all the complexities involved, eliminating the pain points associated with web scraping and delivering ready-to-use data to the clients is our priority.

Some applications of web data demand the data to be scraped in low latency. This means, the data should be extracted as and when it’s updated in the target website with minimal delay. Price comparison, for example requires data in low latency. The optimal method of crawler setup is chosen depending on the application of the data. We ensure that the data delivered actually helps your application, in all of its entirety.

How we tuned our pipeline for highly efficient web scraping

We constantly tweak and tune our web scraping infrastructure to push the limits and improve its performance including the turnaround time and data quality. Here are some of the performance enhancing improvements that we recently made.

1. Optimized DB query for improved time complexity of the whole system

All the crawl stats metadata is stored in a database and together, this piles up to become a considerable amount of data to manage. Our crawlers have to make queries to this database to fetch the details that would direct them to the next scrape task to be done. This usually takes a few seconds as the meta data is fetched from the database. We recently optimized this database query which essentially reduced the fetch time to merely a fraction of seconds from about 4 seconds. This has made the crawling process significantly faster and smoother than before.

2. Purely distributed approach with servers running on various geographies

Instead of using a single server to scrape millions of records, we deploy the crawler across multiple servers located in different geographies. Since multiple machines are performing the extraction, the load on each server will be significantly lower which in turn helps speed up the extraction process. Another advantage is that certain sites that can only be accessed from a particular geography can be scraped while using the distributed approach. Since there is a significant boost in the speed while going with the distributed server approach, our clients can enjoy a faster turnaround time.

3. Bulk indexing for faster deduplication

Duplicate records is never a trait associated with a good data set. This is why we have a data processing system that identifies and eliminates duplicate records from the data before delivering it to the clients. A NoSQL database is dedicated to this deduplication task. We recently updated this system to perform bulk indexing of the records which will give a substantial boost to the data processing time which again ultimately reduces the overall time taken between crawling and data delivery.

Bottom line

As web data has become an inevitable resource for businesses operating across various industries, the demand for efficient and streamlined web scraping has gone up. We strive hard to make this possible by experimenting, fine tuning and learning from every project that we embark upon. This helps us maintain a consistent supply of clean, structured data that’s ready to use to our clients in record time.

Source:https://www.promptcloud.com/blog/how-we-optimized-web-scraping-setup-for-efficiency

Data Scraping Doesn’t Have to Be Hard

All You Need Is the Right Data Scraping Partner

Odds are your business needs web data scraping. Data scraping is the act of using software to harvest desired data from target websites. So, instead of you spending every second scouring the internet and copying and pasting from the screen, the software (called “spiders”) does it for you, saving you precious time and resources.

Departments across an organization will profit from data scraping practices.

Data scraping will save countless hours and headaches by doing the following:

- Monitoring competitors’ prices, locations and service offerings
- Harvesting directory and list data from the web, significantly improving your lead generation
- Acquiring customer and product marketing insight from forums, blogs and review sites
- Extracting website data for research and competitive analysis
- Social media scraping for trend and customer analysis
- Collecting regular or even real time updates of exchange rates, insurance rates, interest rates, -mortgage rates, real estate, stock prices and travel prices

It is a no-brainer, really. Businesses of all sizes are integrating data scraping into their business initiatives. Make sure you stay ahead of the competition by effectively data scraping.

Now for the hard part

The “why should you data scrape?” is the easy part. The “how” gets a bit more difficult. Are you savvy in Python and HTML? What about JavaScript and AJAX? Do you know how to utilize a proxy server? As your data collection grows, do you have the cloud-based infrastructure in place to handle the load? If you or someone at your organization can answer yes to these questions, do they have the time to take on all the web data scraping tasks? More importantly, is it a cost-effective use of your valuable staffing resources for them to do this? With constantly changing websites, resulting in broken code and websites automatically blacklisting your attempts, it could be more of a resource drain than anticipated.

Instead of focusing on all the issues above, business users should be concerned with essential questions such as:

- What data do I need to grow my business?
- Can I get the data I need, when I want it and in a format I can use?
- Can the data be easily stored for future analysis?
- Can I maximize my staffing resources and get this data without any programming knowledge or IT assistance?
- Can I start now?
- Can I cost-effectively collect the data needed to grow my business?

A web data scraping partner is standing by to help you!

This is where purchasing innovative web scraping services can be a game changer. The right partner can harness the value of the web for you. They will go into the weeds so you can spend your precious time growing your business.

Hold on a second! Before you run off to purchase data scraping services, you need to make sure you are looking for the solution that best fits your organisational needs. Don’t get overwhelmed. We know that relinquishing control of a critical business asset can be a little nerve-wracking. To help, we have come up with our steps and best practices for choosing the right data scraping company for your organisation.

1) Know Your Priorities

We have brought this up before, but when going through a purchasing decision process we like to turn to Project Management 101: The Project Management Triangle. For this example, we think a Euler diagram version of the triangle fits best.
Data Scraping and the Project Management Triangle

In this example, the constraints show up as Fast (time), Good (quality) and Cheap (cost). This diagram displays the interconnection of all three elements of the project. When using this diagram, you are only able to pick two priorities. Only two elements may change at the expense of the third:

- We can do the project quickly with high quality, but it will be costly
- We can do the project quickly at a reduced cost, but quality will suffer
- We can do a high-quality project at a reduced cost, but it will take much longer
Using this framework can help you shape your priorities and budget. This really, in turn, helps you search for and negotiate with a data scraping company.

2) Know your budget/resources.

This one is so important it is on here twice. Knowing your budget and staffing resources before reaching out to data scraping companies is key. This will make your search much more efficient and help you manage the entire process.

3) Have a plan going in.

Once again, you should know your priorities, budget, business objectives and have a high-level data scraping plan before choosing a data scraping company. Here are a few plan guidelines to get you started:

- Know what data points to collect: contact information, demographics, prices, dates, etc.
- Determine where the data points can most likely be found on the internet: your social media and review sites, your competitors’ sites, chambers of commerce and government sites, e-commerce sites your products/competitors’ products are sold, etc.
- What frequency do you need this data and what is the best way to receive it? Make sure you can get the data you need and in the correct format. Determine whether you can perform a full upload each time or just the changes from the previous dataset. Think about whether you want the data delivered via email, direct download or automatically to your Amazon S3 account.
- Who should have access to the data and how will it be stored once it is harvested?
- Finally, the plan should include what you are going to do with all this newly acquired data and who is receiving the final analysis.

4) Be willing to change your plan.

This one may seem counterintuitive after so much focus on having a game plan. However, remember to be flexible. The whole point of hiring experts is that they are the experts. A plan will make discussions much more productive, but the experts will probably offer insight you hadn’t thought of. Be willing to integrate their advice into your plan.

5) Have a list of questions ready for the company.

Having a list of questions ready for the data scraping company will help keep you in charge of the discussions and negotiations. Here are some points that you should know before choosing a data scraping partner:
- Can they start helping you immediately? Make sure they have the infrastructure and staff to get - you off the ground in a matter of weeks, not months.
- Make sure you can access them via email and phone. Also make sure you have access to those -actually performing the data scraping, not just a call center.
- Can they tailor their processes to fit with your requirements and organisational systems?
- Can they scrape more than plain text? Make sure they can harvest complex and dynamic sites -with JavaScript and AJAX. If a website’s content can be viewed on a browser, they should be-- able to get it for you.
- Make sure they have monitoring systems in place that can detect changes, breakdowns, and -quality issues. This will ensure you have access to a persistent and reliable flow of data, even - when the targeted websites change formats.
- As your data grows, can they easily keep up? Make sure they have scalable solutions that could - handle all that unstructured web data.
- Will they protect your company? Make sure they know discretion is important and that they will not advertise you as a client unless you give permission. Also, check to see how they disguise their scrapers so that the data harvesting cannot be traced back to your business.

6) Check their reviews.

Do a bit of your own manual data scraping to see what others business are saying about the companies you are researching.

7) Make sure the plan the company offers is cost-effective.

Here are a few questions to ask to make sure you get a full view of the costs and fees in the estimate:
- Is there a setup fee?
- What are the fixed costs associated with this project?
- What are the variable costs and how are they calculated?
- Are there any other taxes, fees or things that I could be charged for that are not listed on this -quote?
- What are the payment terms?

Source Url :-http://www.data-scraping.com.au/data-scraping-doesnt-have-to-be-hard/

Scraping Dynamic Websites: How We Tackle the Problem

Scraping Dynamic Websites: How We Tackle the Problem

Acquiring data from the web for business applications has already gained popularity if we look at the sheer number of use cases. Companies have realized the value addition provided by data and are looking for better and efficient ways of data extraction. However, web scraping is a niche technical process that takes years to master given the dynamic nature of the web. Since every website is different and custom coded, it’s not possible to write a single program that can handle multiple websites. The web scraping setup should be coded separately for each target site and this needs a team of skilled programmers.

Web scraping is without doubt a complex trade; however if the target site in question employs dynamic coding practices, this complexity is further multiplied. Over the years, we have understood the technical nuances of web scraping and perfected our modus operandi to to scrape dynamic websites with high accuracy and efficiency. Here are some ways how we tackle the challenge of scraping dynamic websites.

1. Proxies

Some websites have different Geo/Device/OS/browser specific versions that they serve depending on the variables. This could give a great deal of confusion to the crawlers especially while figuring out how to extract the right version. This will need some manual work in terms of finding the different versions provided by the site and configuring proxies to fetch the right version as per the requirement. For geo-specific versions, the crawler is simply deployed on a server from where the required version of the site is accessible.

2. Browser automation

When it comes to websites that use very complex and dynamic code, it’s better have all the page content rendered using a browser first. Selenium can be used for browser automation which will help us do the scraping. It is essentially a handy toolkit that can drive the browser from your favorite programming language. Although it’s primarily used for testing, it can be used for scraping dynamic web pages. It can be used to control a web browser, which is how scraping using selenium is typically done. In this case, the browser first renders the page which will help overcome the problem of reverse engineering JavaScript code to fetch the page content. Once the page content is rendered, it is saved locally to scrape the required data points later. Although this is comparatively easy, there is a high chance of encountering errors while scraping using the browser automation method.

3. Handling POST requests

Many web pages will only display the data that we need after receiving a certain input from the user. Let’s say you are looking for used cars data from a particular geo-location on a classified site. The website would first require you to enter the ZIP code of the location from where you need listings from. This ZIP code must be sent to the website as a post request while scraping. We craft the post request using the appropriate parameters so as to reach the target page that contains all the data points to be scraped.

4. Manufacturing the JSON URL

There are dynamic web pages that use AJAX calls to load and refresh the page content. These are particularly difficult to scrape and extract data from as the triggers that make up the JSON file is difficult to trace. This requires a lot of manual inspection and testing, but once the appropriate parameters are identified, a JSON file that would fetch the target page which includes the desired data points can be manufactured. This JSON file is often tweaked automatically for navigation or fetching varying data points. Manufacturing the JSON URL with apt parameters is the primary pain point with web pages that use AJAX calls.
Bottom-line

Scraping dynamic web pages is extremely complicated and demands deep expertise in the field of web scraping. It also demands an extensive tech stack and well-built infrastructure that can handle the complexities associated with web data extraction. With our years of expertise and well-evolved web scraping infrastructure, we cater to data requirements where dynamic web pages are involved on a daily basis.

Source:https://www.promptcloud.com/blog/scraping-dynamic-websites-web-scraping

How Data Scraping Help Businesses?

Gathering data from diverse internet sources like website and others, the process is called as data scraping. Around the globe such and many describe data scraping as web scraping, data harvesting. Now days the competition is very high in every business and for that the companies required to collect more useful data for their business.

Research market trends and extracting different types of data is necessary today’s. Data scraping is one of the latest technology that collect diverse data from internet source and make use in the analysis.

By using data scraping any one can quickly classify the any kind of information and also make decision and marketing strategies. Reducing risk and also improving business profit are other advantages of data scraping. Scraping data from website by manually and also using data scraper, website scraper and website data scraper tools.

Now you want to get data scraping solutions for your business?The company offers lowest industry rate data scraping, web data scraping and website data scraping services as the need of clients with never compromise on quality and fast turn around time. For further details about the company send query at info@www.web-scraping-services.com.


Source Url : -http://3idatascraping.weebly.com/blog/how-data-scraping-help-businesses

Applications of Web Data Extraction in Ecommerce

web data mining ecommerceWe all know the importance of data generated by an organisation and its application in improvement of product strategy, customer retention, marketing, business development and more. With the advent of digital age and increase in storage capacity, we have come to a point where the internal data generated by an organisation has become synonymous with Big Data. But, we must understand that by focusing only on the internal data, we are losing out another another crucial source – the web data.

Pricing Strategy

This is one of the most common use cases in Ecommerce. It’s important to correctly price the products in order to get the best margins and that requires continuous evaluation and remodeling of pricing strategy. The very first approach takes into account market condition, consumer behavior, inventory and a lot more. It’s highly probable that you’re already implementing such type of pricing strategy by leveraging your organisational data. That said, it’s also equally important to consider the pricing set by the competitors for similar products as consumers can be price sensitive.

We provide data feeds consisting of product name, type, variant, pricing and more from Ecommerce websites. You can get this structured data according to your preferred format (CSV/XML/JSON) from your competitors’s websites to perform further analysis. Just feed the data into the analytics tool and you are ready to factor in the competitors’ pricing into your pricing strategy. This will answer some the important questions such as: Which product can attract premium price? Where can we give discount without incurring loss? You can also go one step further by using our live crawling solution to implement a robust dynamic (real-time) pricing strategy. Apart from this, you can use the data feed to understand and monitor competitors’ product catalog.

Reseller management

There are many manufacturers who sell via resellers and generally there are terms that restrict the resellers from selling the products on the same set of Ecommerce sites. This ensures that the seller is not competing with others to sell own product. But, it’s practically impossible to manually search the sites to find the resellers who are infringing the terms. Apart from that, there might be some unauthorized sellers selling your product on various sites.
Web data extraction services can automate the data collection process so that you’ll be able to search products and their sellers with less time and efficiently. After that your legal department can take the further action according to the situation.

Demand analysis

Demand analysis is a crucial component for planning and shipping products. It answers important questions such as: Which product will move fast? Which one will be slower? To start off, e-commerce stores can analyze own sales figures to estimate the demand, but it’s always recommended that planning must be done much before the launch. That way you won’t be planning after the customers land on your site; you’d be ready with right number of products to meet the demand.
One great place to get a solid idea of demand is online classified site. Web crawling can be deployed to monitor the most in-demand products, categories and the listing rate. You can also look at the pattern according to different geographical locations. Finally, this data can be used to prioritize the sales of products in different categories as per region-specific demand.

Search Ranking on marketplaces

Many Ecommerce players sell their product on their own website along with marketplaces like Amazon and eBay. These popular marketplaces attract a huge number of consumers and sellers. The sheer volume of sellers on these platforms makes it difficult to compete and rank high for particular search performed on these sites. Search ranking in these marketplaces depends on multiple factors (title, description, brand, images, conversion rate, etc.) and needs continuous optimization. Hence, monitoring ranking for preferred keywords for the specific products via web data extraction can be helpful in measuring the result of optimization efforts.

Campaign monitoring

Many brands are engaging with consumers via different platforms such as YouTube and Twitter. Consumers are also increasingly turning towards various forums to express their views. It has become imperative for businesses to monitor, listen and act on what consumers say. You need to move beyond number of retweets, likes, views, etc. and look at how exactly consumers perceived your messages.
This can be done by crawling forums and sites like YouTube and Twitter to extract all the comments related to your brand and your competitors’ brand. Further analysis can be done by performing sentiment analysis. This will give you additional idea for future campaigns and help you optimize product strategy along with customer support strategy.

Takeaway

We covered some of the practical use cases of web data mining in the e-commerce domain. Now it’s up to you to leverage the web data to ensure growth of your retail store. That said, crawling and extracting data from the web can be technically challenging and resource intensive. You need a strong tech team with domain expertise, data infrastructure and monitoring setup (in case of website structure changes) to ensure steady flow of data. At this point it won’t be out of context to mention that some of our clients had tried to do this in-house and came to us when the results didn’t meet expectation. Hence, it is recommended that you should go with a dedicated Data as a Service provider who can deliver data from any number of sites according to pre-specified format at desired frequency. PromptCloud takes care of end to end data acquisition pipeline and ensures high quality data delivery without interruption. Check out our detailed post of on things to consider when evaluating options for web data extraction.

Source Url:-https://www.promptcloud.com/blog/applications-of-web-data-extraction-in-ecommerce/